Attendees
Marina : Marina Arseniev (UC Irvine), Dan Brint (SUNY), Christian Johansen (Penn State), Wayde Nie (McMaster), Piet Piet Niederhausen (Georgetown), Vinay Varughese (Weill Cornell Medical College)
Agenda
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- Personas: What target audiences should ITANA be communicating with?
- Channels: What channels would you like ITANA to use to communicate with you? (see poll)
- Topics: What topic areas are you most interested in seeing ITANA content about? (see poll)
- Sharing: ITANA depends on its members for content to share (see poll)
- Your campus: What is your architecture group's communication strategy within your campus or system?
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- How would you like to regularly find out about ITANA activities and content?
- When you go to the ITANA mailing list, web page, or wiki, what are you most looking for
- Do you think any of these factors have prevented you from contributing your own ideas or sharing materials with ITANA in the past?
Notes
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Personas
- Reviewed the personas draft
- General agreement that these personas are appropriate
- Discussion of personas used by universities for marketing (students, alumni, parents, sports fans, etc.)
- Discussion of how personas could be used to target IT or EA communications within a campus
- Discussion of how architecture groups communicate, for example, using the PMO as a channel to reach projects
Channels
- The results for question 1 suggest that:
- Members rely heavily on the email list
- Members tend to reserve Facebook more for personal use
- Concern about email not providing a good sense of continuity or ongoing discussion threads, because for the recipient it's mixed in with all the email they receive every day
- The poll question did not ask about a "discussion forum" or "private social media" option, along the lines of Basecamp or Central Desktop
- Many on the call expressed desire for an alternative where
- Ongoing discussion threads are easily visible
- Recent contributions, especially shared documents, can be easily found
- It is easier to get a sense of who the peer group is
Content
- The results for question 2 suggest that:
- Many members come to ITANA for architectural resources such as frameworks, reference models, tools
- Few members come to ITANA for specific technical solutions
- Many members also come to ITANA for various kinds of peer interaction
- Discussion of how best to share artifacts, reference materials
- Comments that it's not clear how to find these materials now; finding them in past emails isn't ideal, not sure what is in the wiki
- We reviewed the just-added Recently Discussed wiki page and agreed this is a good step, though there may still be too high a barrier to actually add content
Sharing
- The results for question 3 show a mix of factors
- Discussion about the time required to share -- poll respondents emphasize this, but if one has something to share, really most of the work is already done
- Discussion about the wiki as a reference resource; comments that a really structured, useful wiki may take more effort to maintain than ITANA can sustain
- The "1/9/90 rule" says 1% of users will write, 9% will edit, and 90% will only read
- Discussion of how an online "space" other than email (see Channels above) might help promote content sharing
- Desire for peer review in a "safe" way:
- Some assurance of privacy, rather than posting an incomplete document publicly
- Some assurance of receiving feedback, rather than posting with no result
- Some assurance that all contributions are valued