From the May 3, 2012 meeting of the Content Management Working Group.

Personas are intended to “make real” the most important users we serve, so that we can later evaluate our proposals against what our users would want, and what we want from them. Personas are roles; one person could have more than one, or move between them.

Casual Visitor

Probably an IT or business leader with some interest in architecture. They are visiting one of the ITANA channels.

Focused Visitor

Could be a CIO or other leadership looking for resources for their organization

Member

Has joined the Educause constituent group and therefore is on the mailing list. Sometimes follows the mailing list or joins a call

Participant

Is currently actively contributing – to email threads, on ITANA calls, in a working group, in a F2F meeting, etc.