The Engagement attribute describes how the EA practice engages stakeholders based on its Scope.

In higher education, EA rarely has a mandate or authority concomitant with its scope. Therefore, successful EA practices seek out a variety of means to engage with others to deliver the value of EA, for example:

Maturity is demonstrated by engagement that provides the EA practice with the visibility, buy-in, participation, and formal or informal authority it needs to deliver within its selected scope. At increasing levels of maturity, an EA practice should be able to:

Milestones and Actions

At increasing levels of maturity, an EA practice should be able to:

Level 1: Initiating

Level 2: Formed

Level 3: Defined

Level 4: Managed

Level 5: Improving


Key stakeholders, ready to explore and support EA capabilities, are identified and relationships with them are established.

Engagements strengthen existing stakeholder relationships and form new professional relationships.

Key stakeholders value and advance EA within the organization. A network of professionals engaged in EA activities forms.

EA practitioners are welcomed and integral to the processes of stakeholder organizations.

The EA practice is a trusted business partner to its key stakeholders.


Build informal relationships between stakeholders who are key to the development of the practice.

Make leaders aware of the EA practice and its scope.

Enable the EA practice to participate in existing governance processes as appropriate to its scope.

Make practitioners aware of the EA practice and informally engage them in it.

Establish the EA practice’s repeatable, regular engagement channels such as working groups, outreach events, and communities of practice.

Define the role of the EA practice in governance and ensure EA guidance is enforceable in the appropriate contexts.

Sustainably carry out ongoing outreach to build awareness and engagement.

Ensure that practitioners and decision-makers commonly look to EA as a resource.

Engage the EA practice in ongoing planning with stakeholder organizations to improve or increase EA involvement.

Continue to grow the reach of engagement of the EA practice, particularly in parts of the institution other than where the EA practice is homed.


Selected Resources



All Contributed Resources

The following resources in the Itana Library are tagged as related to this maturity attribute.

(To contribute a resource, see Contribute Your Experiences and label the page you add with EAMM_Engagement)