...
There are times, however, when a document should be presented in a manner that is consistent within with the context of the referring page, usually be or when there are multiple references to the document, making link maintenance difficult as the document is revised. This alternative presentation is usually accomplished by creating a copy of the document's text, images, etc. within the technology platform used to present the referring page (e.g., WordPress for http://www.incommon.org). This also may be desired when there revisions are expected in the future, and there are multiple references to the document. When this is done, the content "owner" of the referring page should:
...