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There are times, however, when a document should be presented in a manner that is consistent with the context of the referring page, or when multiple references to the document make link maintenance difficult as new versions of the document are published. This alternative presentation is usually accomplished by creating a copy of the document's text, images, etc. within the technology platform used to present the referring page (e.g., WordPress for http://www.incommon.org).
See this example.
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