InCommon Steering Committee Meeting - June 3, 2019

Minutes

Attending: Brad Christ, Sean Reynolds, Dave Vernon, Janemarie Duh, Mary Catherine Martinez, Ann West, Dee Childs, Marty Ringle, Ted Hanss, Chris Sedore, Christine Miki, Pankaj Shah, Mike Erickson, Von Welch

With: Kevin Morooney, Dean Woodbeck, Steve Zoppi

Updated Communications and Engagement

Ann provided an overview of plans for a greatly expanded training program, the next version of the Collaboration Success Partners program, and a demo of the new incommon.org website. All of this ties back to the marketing and segmentation study from 2017.

Key findings of that study:

  • "Community" is key to InCommon's success and a significant differentiator
  • Training and implementation support is a gap
  • Focus on solutions, not specific software
  • InCommon has a strong and positive brand recognition

How will we do things differently?

  • Develop value propositions and promote messages
  • Merge software and services in one website
  • Leverage InCommon as a brand - it has a strong presence
  • Develop intro to production training

Ann's slides provide context and additional information.

Comments on the new website:

  • Is there a way to leverage this web/marketing to garner more interest from upper-level execs (e.g. saves you money, improves your research)
  • One way to tackle this is to feature how InCommon can help enable major research efforts - aimed at research administrators
  • Sean - transforming the community - with community-designed solutions - use the Solutions tab as the “what,” but amplify that
  • Understand how it is that IAM is being sold locally. How we can build on that with our messaging?
  • Develop a toolkit separate from the website. Why do I need this? What more can I do? Toolkit for people who are contemplating this - you’ve decided it is valuable and how can you get past the objections.


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